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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~accessRights:"free"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
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Innovation
Brand authenticity
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Consumer behaviour
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
The journal of product & brand management
Cogent business & management
11
Journal of open innovation : technology, market, and complexity
7
Marketing i menedžment innovacij : m&mi
5
Digital business
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Expert journal of marketing
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Journal of innovations in digital marketing
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
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Administrative Sciences : open access journal
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Digitale Transformation des Marketing
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Italian journal of marketing : ITJM
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Journal of Asian finance, economics and business : JAFEB
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Journal of business economics and management
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Journal of global information management
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Journal of international marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Oeconomia Copernicana
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Pakistan journal of commerce and social sciences
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The Lahore journal of business
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Advances in management & applied economics
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Amfiteatru economic : an economic and business research periodical
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Argumenta oeconomica
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Asian Academy of Management journal
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Asian journal of business and accounting : AJBA
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Athens journal of business & economics : AJBE
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BEIS research paper
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Baltic Journal of Economic Studies
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Business management review : journal of the University of Dar es Salaam Business School
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Businesses
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CES working papers
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CPI Columns Europe, May 2021
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Colombo business journal : international journal of theory & practice
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Consumer behavior : practice oriented perspectives
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Copernican Journal of Finance & Accounting : CJF&A
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DLSU business & economics review
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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