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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : MM"
~person:"Dix, Steve"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Advertising
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Consumer acceptance
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Dix, Steve
Dessart, Laurence
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Dölling, Steffen
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Lee, Jungwon
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Michaelidou, Nina
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Asia Pacific journal of marketing and logistics
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
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