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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : MM"
~person:"Dou, Wenyu"
~subject:"Beziehungsmarketing"
~subject:"Brand"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Asia Pacific journal of marketing and logistics
Journal of marketing management : MM
European journal of marketing : EJM
1
Journal of advertising research
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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