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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bilro, Ricardo Godinho"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand advocacy
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Intrinsic and extrinsic motivations
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Online brand communities
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Bilro, Ricardo Godinho
Peltier, James
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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