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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bozkurt, Sıddık"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Online-Marketing
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PROCESS Model 1
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Perceived social media agility
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Bozkurt, Sıddık
Peltier, James
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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