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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
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Beziehungsmarketing
Bibliometrics
Internet marketing
188
Online-Marketing
188
Consumer behaviour
91
Konsumentenverhalten
91
Social Web
91
Social web
91
E-commerce
46
Electronic Commerce
46
Online retailing
46
Online-Handel
46
Viral marketing
44
Virales Marketing
44
Relationship marketing
40
social media
35
Brand management
32
Markenführung
32
Hotel industry
25
Hotellerie
25
Customer satisfaction
20
Kundenzufriedenheit
20
Confidence
19
Vertrauen
19
Brand image
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Markenimage
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Website
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Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Internet
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of electronic marketing and retailing : IJEMR
Journal of hospitality marketing & management
Journal of marketing management : MM
Journal of business research : JBR
73
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
24
Journal of promotion management : innovations in planning and applied research
19
Journal of internet commerce
18
Journal of strategic marketing
18
Marketing intelligence & planning
18
Business horizons
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
International journal of business information systems : IJBIS
12
Journal of marketing communications
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
The service industries journal
11
International journal of hospitality management
10
SpringerLink / Bücher
10
Tourism management : research, policies, practice
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
9
Journal of electronic commerce research : JECR
9
Electronic commerce research
8
International journal of consumer studies
8
Journal of marketing
8
The journal of business & industrial marketing
8
Electronic markets : the international journal on networked business
7
International journal of advertising : the review of marketing communications
7
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ECONIS (ZBW)
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
4
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
9
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
10
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
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