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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
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Advertising effects
Beziehungsmarketing
Bibliometrics
Internet marketing
143
Online-Marketing
143
Consumer behaviour
69
Konsumentenverhalten
69
Social Web
67
Social web
67
E-commerce
38
Electronic Commerce
38
Relationship marketing
34
Online retailing
30
Online-Handel
30
Brand management
27
Markenführung
27
Viral marketing
25
Virales Marketing
25
social media
24
Confidence
17
Vertrauen
17
Brand image
15
Markenimage
15
Werbewirkung
14
Einzelhandel
13
Marketing management
13
Marketingmanagement
13
Retail trade
13
USA
13
Website
13
United States
12
Advertising
11
Werbung
11
Customer satisfaction
9
Internet
9
Kundenzufriedenheit
9
Customer integration
8
Kundenintegration
8
trust
8
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7
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7
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Arroyo, Pilar
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Aslam, Faheem
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
Journal of business research : JBR
121
International journal of internet marketing and advertising : IJIMA
83
International journal of advertising : the review of marketing communications
79
Journal of retailing and consumer services
78
Journal of marketing communications
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the quarterly review of marketing communications
40
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of product & brand management
30
Journal of internet commerce
28
Marketing intelligence & planning
27
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
International journal of electronic commerce : IJEC
23
Journal of marketing research : JMR
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Psychology & marketing
23
Information systems research : ISR
21
Journal of the Academy of Marketing Science
21
Cogent business & management
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of strategic marketing
20
The journal of brand management : an international journal
20
Electronic commerce research
19
Journal of electronic commerce research : JECR
19
Technological forecasting & social change : an international journal
19
Business horizons
18
International journal of business information systems : IJBIS
18
Journal of marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of technology marketing : IJTMkt
17
Journal of marketing research
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
SpringerLink / Bücher
16
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ECONIS (ZBW)
52
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
9
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
10
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
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