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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Brand management"
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Beziehungsmarketing
Bibliometrics
Brand management
Internet marketing
143
Online-Marketing
143
Consumer behaviour
69
Konsumentenverhalten
69
Social Web
67
Social web
67
E-commerce
38
Electronic Commerce
38
Relationship marketing
34
Online retailing
30
Online-Handel
30
Markenführung
27
Viral marketing
25
Virales Marketing
25
social media
24
Confidence
17
Vertrauen
17
Brand image
15
Markenimage
15
Advertising effects
14
Werbewirkung
14
Einzelhandel
13
Marketing management
13
Marketingmanagement
13
Retail trade
13
USA
13
Website
13
United States
12
Advertising
11
Werbung
11
Customer satisfaction
9
Internet
9
Kundenzufriedenheit
9
Customer integration
8
Kundenintegration
8
trust
8
Facebook
7
Social network
7
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Al-Adwan, Ahmad Samed
2
Dessart, Laurence
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Dölling, Steffen
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Heitmann, Mark
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Herrmann, Andreas
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Mezger, Miriam
2
Möhlenbruch, Dirk
2
Rösger, Jürgen
2
Sadrieh, Abdolkarim
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Omar
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Baxter, Ian
1
Breitsohl, Jan Christian
1
Brown, Cheryl O.
1
Calder, Bobby J.
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Carlson, Jeffrey R.
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Carrete-Lucero, Lorena de la Paz
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Castillo, Gricel
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Deshwal, Pankaj
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Dineva, Denitsa Petrova
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Dou, Wenyu
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Ellonen, Hanna-Kaisa
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Ersoy, Ayse Begum
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Fatima, Tayyba
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Garrod, Brian
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
Journal of business research : JBR
121
Journal of retailing and consumer services
73
International journal of internet marketing and advertising : IJIMA
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of brand management : an international journal
38
Journal of promotion management : innovations in planning and applied research
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
30
Marketing intelligence & planning
27
Journal of internet commerce
26
Business horizons
24
Journal of strategic marketing
23
SpringerLink / Bücher
22
Tourism management : research, policies, practice
21
Cogent business & management
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of promotion management : JPM
18
International journal of technology marketing : IJTMkt
17
Journal of advertising research
17
Journal of the Academy of Marketing Science
17
Journal of marketing
16
Technological forecasting & social change : an international journal
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International journal of hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
15
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Social Branding : Strategien - Praxisbeispiele - Perspektiven
14
Springer eBook Collection
14
European journal of marketing : EJM
13
International journal of business information systems : IJBIS
13
International journal of consumer studies
13
Journal of global marketing
13
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ECONIS (ZBW)
56
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
8
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
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