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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~person:"Bellman, Steven"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Beziehungsmarketing
Internet marketing
Advertising
2
Advertising effects
2
Online-Marketing
2
Werbewirkung
2
Attention
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
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Consumer behaviour
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Effectiveness
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Experiment
1
Eye-tracking
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Fernsehen
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Konsumentenverhalten
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Lab experiments
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Markenartikel
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Markenführung
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Markenimage
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Media
1
Media usage
1
Mediennutzung
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Perception
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Prior brand usage
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Recall
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Television
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Television advertising
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Video advertising
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Viewing time
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Bellman, Steven
Filieri, Raffaele
8
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dessart, Laurence
5
Dwivedi, Yogesh Kumar
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Kim, Juran
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Choi, Jeonghye
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Morgan-Thomas, Anna
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Rana, Nripendra P.
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Veloutsou, Cleopatra
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Yoon, Sukki
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Bartikowski, Boris
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Hajli, Nick
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Kim, Alex Jiyoung
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Krishen, Anjala S.
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Michaelidou, Nina
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Milne, George R.
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Nunan, Daniel
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Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
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Albrecht, Carmen-Maria
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Andrews, Lynda
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Augusto, Mário Gomes
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Azer, Jaylan
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Bala, Pradip Kumar
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Bauer, Hans H.
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Bazi, Saleh
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Behl, Abhishek
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of business research : JBR
Journal of marketing management : MM
Journal of marketing communications
3
Journal of advertising research
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
2
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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