//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~person:"Eugene Cheng-xi Aw"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
Brand
1
Brand loyalty
1
Consumer behavior
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Online-Marketing
1
Parasocial interactions
1
Relationship marketing
1
Social Web
1
Social media marketing
1
Social web
1
Willingness to pay
1
Willingness to pay a premium
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Eugene Cheng-xi Aw
Dessart, Laurence
2
Dölling, Steffen
2
Heitmann, Mark
2
Herrmann, Andreas
2
Mezger, Miriam
2
Möhlenbruch, Dirk
2
Rösger, Jürgen
2
Sadrieh, Abdolkarim
2
Ahmed, Riaz Uddin
1
Alwi, Sharifah
1
Bartsch, Silke
1
Breitsohl, Jan Christian
1
Brito, Eliane Pereira Zamith
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Casidy, Riza
1
Cawsey, Timothy
1
Chauhan, Abhishek
1
Chen, Junsong
1
Dimitriadis, Sergios
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Garrod, Brian
1
Gaur, Sanjaya Singh
1
Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harrigan, Paul
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->