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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Marketing management"
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Beziehungsmarketing
Bibliometrics
Marketing management
Internet marketing
132
Online-Marketing
132
Social Web
86
Social web
86
Consumer behaviour
48
Konsumentenverhalten
48
Social media
23
Brand management
21
Markenführung
21
Relationship marketing
21
Online retailing
20
Online-Handel
20
E-commerce
16
Electronic Commerce
16
Advertising
13
Werbung
13
Viral marketing
12
Virales Marketing
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social media
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Advertising effects
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Social network
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Soziales Netzwerk
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Technological forecasting & social change : an international journal
Journal of business research : JBR
93
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
58
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of electronic marketing and retailing : IJEMR
29
Journal of strategic marketing
27
The journal of product & brand management
26
Marketing intelligence & planning
25
Journal of internet commerce
24
Journal of promotion management : innovations in planning and applied research
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of the Academy of Marketing Science
19
Journal of marketing communications
18
Business horizons
17
SpringerLink / Bücher
16
The journal of brand management : an international journal
16
The journal of business & industrial marketing
16
Cogent business & management
15
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of technology marketing : IJTMkt
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of advertising : the review of marketing communications
13
Springer eBook Collection
12
The service industries journal
12
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Tourism management : research, policies, practice
11
Journal of advertising research
10
Journal of electronic commerce research : JECR
10
Journal of marketing analytics : JMA
10
Premier reference source
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
33
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1
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
2
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
3
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
4
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
5
The impact of group polarization on the quality of online debate in social media : a systematic literature review
Landoli, Luca
;
Primario, Simonetta
;
Zollo, Giuseppe
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012805398
Saved in:
6
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
7
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
8
Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih
;
Lin, Chieh-Peng
- In:
Technological forecasting & social change : an …
140
(
2019
),
pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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