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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~person:"Calder, Bobby J."
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Markenführung"
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Calder, Bobby J.
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
The handbook of communication engagement
1
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ECONIS (ZBW)
2
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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