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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~person:"Quinton, Sarah"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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