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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Innovation"
~subject:"Kundenintegration"
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Advertising effects
Innovation
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Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
8
Markenimage
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Marketing management
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Marketingmanagement
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Customer integration
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Viral marketing
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Virales Marketing
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Calder, Bobby J.
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Raquel, Cristiana
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
79
International journal of advertising : the review of marketing communications
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
International journal of internet marketing and advertising : IJIMA
59
Journal of marketing communications
58
Journal of advertising research
56
Journal of retailing and consumer services
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of promotion management : innovations in planning and applied research
41
International journal of advertising : the quarterly review of marketing communications
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Information systems research : ISR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of electronic commerce : IJEC
17
Psychology & marketing
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of internet commerce
15
The journal of product & brand management
15
Marketing intelligence & planning
14
Electronic commerce research
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research and applications
9
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ECONIS (ZBW)
14
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
4
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
9
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
10
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
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