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isPartOf:"International business review : the official journal of the European International Business Academy"
type:"article"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bocconcelli, Roberta"
~person:"Fletcher, Margaret"
~person:"Gabrielsson, Mika"
~person:"McGrath, Helen"
~subject:"B2B sales process"
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B2B sales process
KMU
9
SME
9
Entrepreneurship
4
Business network
3
Business start-up
3
Entrepreneurship approach
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Lieferantenmanagement
3
Network capability
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Supplier relationship management
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Außenwirtschaftsförderung
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B2B
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Business process management
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Comparison
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Digital communication tools
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Digitalisierung
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Bocconcelli, Roberta
Fletcher, Margaret
Gabrielsson, Mika
McGrath, Helen
Fraccastoro, Sara
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Pullins, Ellen
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International business review : the official journal of the European International Business Academy
Industrial marketing management : the international journal for industrial and high-tech firms
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The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
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