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isPartOf:"International journal of business process integration and management : IJBPIM"
~isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"The service industries journal"
~person:"Vilnai-Yavetz, Iris"
~subject:"Consumer behaviour"
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International journal of business process integration and management : IJBPIM
Information systems and e-business management : ISeB
The service industries journal
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Promoting service brands via the internet
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
The service industries journal
33
(
2013
)
15/16
,
pp. 1544-1563
Persistent link: https://www.econbiz.de/10010229412
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