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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~person:"Rohm, Andrew J."
~person:"Shen, Wei-Cheng"
~subject:"Mobile Marketing"
~subject:"Mobile application"
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Mobile Marketing
Mobile application
Consumer behaviour
2
Konsumentenverhalten
2
Mobile communications
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Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Brand management
1
Branding
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Confidence
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Consumer acceptance of new marketing platforms
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Data protection
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Datenschutz
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Global marketing
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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Internet marketing
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Markenführung
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Marketingmanagement
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Mobile Anwendung
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Mobile Business
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Mobile business
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Mobile marketing
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Mobile tourism services
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Online-Marketing
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Perceived risk
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Privacy concerns
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Smartphone apps
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Social Web
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Social network
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Social web
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Soziales Netzwerk
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Rohm, Andrew J.
Shen, Wei-Cheng
Ashaduzzaman, Md.
1
Chang, Shuchih Ernest
1
Chung, Christina
1
Dinsmore, John
1
Drossos, Dimitris A.
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Gao, Tao
1
Giaglis, George M.
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Goodrich, Kendall
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Liu, Anne Yenching
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Maseeh, Haroon Iqbal
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Muk, Alexander
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Pagani, Margherita
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Sharda, Ramesh
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Sultan, Fareena
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Swani, Kunal
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Vlachos, Pavlos A.
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International journal of electronic commerce : IJEC
Journal of business research : JBR
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Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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