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isPartOf:"International journal of electronic commerce : IJEC"
~person:"Bekkerman, Ron"
~subject:"Advertising effects"
~subject:"Interaktive Medien"
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International journal of electronic commerce : IJEC
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Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
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