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isPartOf:"International journal of industrial organization"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Iriarte, Ion"
~person:"Salle, Robert"
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Iriarte, Ion
Salle, Robert
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International journal of industrial organization
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
4
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Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion
;
Hoveskog, Maya
;
Hien Nguyen Ngoc
; …
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 96-116
Persistent link: https://www.econbiz.de/10014306709
Saved in:
2
Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion
;
Hoveskog, Maya
;
Justel, Daniel
;
Val, Ester
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 189-202
Persistent link: https://www.econbiz.de/10011871450
Saved in:
3
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
4
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
Saved in:
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