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isPartOf:"International journal of innovation management"
~isPartOf:"The journal of business & industrial marketing"
~person:"Spieth, Patrick"
~person:"Westerlund, Mika"
~person:"Zubielqui, Graciela Corral de"
~subject:"Business-to-business marketing"
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Spieth, Patrick
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International journal of innovation management
The journal of business & industrial marketing
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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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