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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Online-Targeting"
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United States
Internet marketing
257
Online-Marketing
257
Consumer behaviour
145
Konsumentenverhalten
145
Social Web
142
Social web
142
social media
59
Advertising effects
57
Brand management
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Pentina, Iryna
3
Koh, Anthony C.
2
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Baeshen, Yasser
1
Basmanova, Oksana
1
Burns, Kelli S.
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Carroll, Ryall
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Erkan, Ismail
1
Evans, Chris
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Fortin, David R.
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Gangadharbatla, Harshavardhan
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Ghoneim, Ahmad
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Greve, Goetz
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Griffy-Brown, Charla
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Hopp, Tobias
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Jami Pour, Mona
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Le, Thuong T.
1
Lotfiyan, Zahra
1
Luke, Kachersky
1
Lutz, Richard J.
1
McMahon, Dave
1
Peterson, Robert M.
1
Ramlochansingh, Carleen
1
Rodriguez, Michael
1
Sheehan, Kim Bartel
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Sneath, Julie Z.
1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of advertising research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
4
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
5
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
6
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
7
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
8
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
9
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
10
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
1
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