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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Gammoh, Bashar S."
~subject:"Marketing management"
~subject:"Mobilkommunikation"
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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