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isPartOf:"International journal of retail & distribution management"
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
228
Konsumentenverhalten
228
Einzelhandel
54
Retail trade
54
Brand management
43
Markenführung
43
Beziehungsmarketing
38
Brand image
38
Relationship marketing
38
Online retailing
37
Online-Handel
37
Internet marketing
24
Online-Marketing
24
E-commerce
23
Electronic Commerce
23
Customer satisfaction
22
Kundenzufriedenheit
22
Brand
21
Markenartikel
21
India
20
Confidence
19
Dienstleistungsqualität
19
Indien
19
Service quality
19
Vertrauen
19
Designation of origin
18
Herkunftsbezeichnung
18
Social Web
17
Social web
17
Advertising
15
Werbung
15
Advertising effects
14
Innovation adoption
14
Innovationsakzeptanz
14
Werbewirkung
14
China
13
Food retailing
13
Lebensmitteleinzelhandel
13
Marketing management
13
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7
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Article
38
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38
Aufsatz in Zeitschrift
38
Language
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English
38
Author
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Raman, Prashant
2
Wilken, Robert
2
Al-Hajla, Ali Homaid
1
Bang, Nguyen
1
Billore, Aditya
1
Cheah, Chee Wei
1
Chowdhury, Tamgid Ahmed
1
Cliquet, Gérard
1
Collins, Marnie
1
Das, Gopal
1
Dholakia, Ruby R.
1
Diallo, Mbaye Fall
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
Ezlika Ghazali
1
Forza, Cipriano
1
Frankwick, Gary L.
1
Frasquet Deltoro, Marta
1
Furukawa, Hiroyasu
1
Goon, Serena Wooi-U
1
Gómez-Suárez, Mónica
1
Hadjimarcou, John
1
He, Jiaxun
1
Helmefalk, Miralem
1
Hooker, Neal H.
1
Idrish, Sherina
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jara, Magali
1
Jayasimha, K. R.
1
Jayawardhena, Chanaka
1
Jiménez, Fernando R.
1
Kalyanaram, Gurumurthy
1
Kaur, Kuljit
1
Kian Yeik Koay
1
Kim, Do Yuon
1
Klabi, Fethi
1
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Published in...
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International journal of retail & distribution management
Journal of global marketing
Journal of business research : JBR
298
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
55
Psychology & marketing
49
Journal of strategic marketing
47
International journal of hospitality management
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the review of marketing communications
34
European journal of marketing : EJM
33
International journal of consumer studies
32
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of market research
20
International journal of sports marketing & sponsorship
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
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ECONIS (ZBW)
38
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1
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
2
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
4
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
5
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
6
Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José
;
Kolotylo, Julia
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
Saved in:
7
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
8
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
9
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
10
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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