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isPartOf:"International journal of retail & distribution management"
~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
698
Konsumentenverhalten
697
Einzelhandel
129
Retail trade
129
Beziehungsmarketing
102
Relationship marketing
102
Ethics
101
Ethik
99
Brand image
89
Brand management
85
Corporate Social Responsibility
85
Corporate social responsibility
85
Markenführung
85
Business ethics
79
Unternehmensethik
79
Online retailing
69
Online-Handel
69
Customer satisfaction
50
Emotion
50
Kundenzufriedenheit
50
USA
49
United States
49
Brand
46
Markenartikel
44
Confidence
35
Internet marketing
35
Online-Marketing
35
Vertrauen
35
Food retailing
34
Lebensmitteleinzelhandel
34
Dienstleistungsqualität
32
Environmental consciousness
32
Service quality
32
Umweltbewusstsein
32
E-commerce
31
Social Web
31
Social web
31
Sustainability
31
Advertising
30
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4
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Article
89
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89
Aufsatz in Zeitschrift
89
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English
89
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Iglesias, Oriol
3
Markovic, Stefan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Bodur, H. Onur
2
Monnot, Elisa
2
Parguel, Béatrice
2
Reniou, Fanny
2
Achabou, Mohamed Akli
1
Ackerman, David
1
Albert, Bente Henrike
1
Alexandris, Konstantinos
1
Allan, David
1
Alvarado-Herrera, Alejandro
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aurier, Philippe
1
Aziz, Rahila
1
Balabanis, George
1
Bapuji, Hari
1
Barbosa, Isabel
1
Beneke, Justin
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bigné Alcañiz, J. Enrique
1
Blijlevens, Janneke
1
Boeuf, Benjamin
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brito, Alex
1
Brochado, Ana
1
Brunk, Katja H.
1
Buche, Mari W.
1
Buschgens, Mark
1
Butt, Muhammad Mohsin
1
Cakici, N. Meltem
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
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Published in...
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International journal of retail & distribution management
European journal of marketing
Journal of business ethics : JOBE
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
89
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
7
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
8
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
9
The effects of identity salience on product judgment in a domain of trade-offs
Kim, Claire Heeryung
;
Han, Da Hee
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
Saved in:
10
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
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