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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
894
Konsumentenverhalten
894
Einzelhandel
127
Retail trade
127
Ethics
111
Ethik
109
Brand image
97
Corporate Social Responsibility
87
Corporate social responsibility
87
Business ethics
86
Unternehmensethik
86
Beziehungsmarketing
85
Relationship marketing
85
Brand management
82
Markenführung
82
USA
72
United States
72
Emotion
67
Personality psychology
66
Persönlichkeitspsychologie
66
Online retailing
63
Online-Handel
63
Experiment
61
Decision
58
Entscheidung
58
Brand
50
Markenartikel
49
Theorie
43
Theory
43
Cognition
40
Kognition
40
Customer satisfaction
36
Kundenzufriedenheit
36
Economic ethics
35
Wirtschaftsethik
35
Confidence
34
Food retailing
34
Lebensmitteleinzelhandel
34
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97
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Eisingerich, Andreas B
4
Iglesias, Oriol
3
Markovic, Stefan
3
Park, C. Whan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Alvarez, Claudio
2
Bodur, H. Onur
2
Chun, HaeEun Helen
2
Folkes, Valerie S.
2
Fournier, Susan
2
Hagtvedt, Henrik
2
Li, Xiuping
2
Loken, Barbara
2
MacInnis, Deborah J.
2
Monnot, Elisa
2
Parguel, Béatrice
2
Park, Jason Whan
2
Reniou, Fanny
2
Schmitt, Bernd
2
Achabou, Mohamed Akli
1
Ackerman, David
1
Alba, Joseph W.
1
Alexandris, Konstantinos
1
Allan, David
1
Alvarado-Herrera, Alejandro
1
Amar, Moty
1
Amaral, Nelson B.
1
Angle, Justin W.
1
Ariely, Dan
1
Aurier, Philippe
1
Bajaj, Aditi
1
Bapuji, Hari
1
Bell, Simon J.
1
Beneke, Justin
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bigné Alcañiz, J. Enrique
1
Block, Lauren G.
1
Boeuf, Benjamin
1
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International journal of retail & distribution management
Journal of business ethics : JOBE
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
97
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1
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97
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Saved in:
3
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
4
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
5
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
6
Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
3
,
pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
Saved in:
7
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
8
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
9
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
10
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
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