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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Brand"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Markenimage
Consumer behaviour
551
Konsumentenverhalten
551
Einzelhandel
125
Retail trade
125
Ethics
99
Ethik
97
Corporate Social Responsibility
80
Corporate social responsibility
80
Business ethics
77
Unternehmensethik
77
Beziehungsmarketing
72
Relationship marketing
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Online retailing
61
Online-Handel
61
Brand image
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Markovic, Stefan
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Sierra, Vicenta
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Singh, Jatinder Jit
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Diallo, Mbaye Fall
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International journal of retail & distribution management
Journal of business ethics : JOBE
Journal of business research : JBR
424
Journal of retailing and consumer services
285
The journal of product & brand management
276
The journal of brand management : an international journal
273
Psychology & marketing
125
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
84
Journal of international consumer marketing
76
Journal of marketing communications
76
The journal of consumer marketing
68
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
59
Journal of strategic marketing
59
Marketing letters : a journal of research in marketing
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
58
International marketing review
57
Journal of global marketing
57
Marketing intelligence & planning
56
Journal of marketing
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of promotion management : innovations in planning and applied research
51
Cogent business & management
50
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
49
International journal of consumer studies
48
Journal of promotion management : JPM
45
Journal of Islamic marketing
44
Journal of marketing management : MM
43
International journal of internet marketing and advertising : IJIMA
42
Journal of travel and tourism marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of advertising : the quarterly review of marketing communications
39
The IUP journal of brand management : IJBRM
39
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of marketing research : JMR
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of international marketing
35
European journal of marketing
34
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ECONIS (ZBW)
64
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Saved in:
3
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
4
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
5
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
6
Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
3
,
pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
Saved in:
7
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
8
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
9
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
10
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
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