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isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Kulczynski, Alicia"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Brand management
4
Consumer behaviour
4
Markenführung
4
Brand image
3
Markenimage
3
Advertising effects
2
Werbewirkung
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Authenticity
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand color
1
Brand community participation
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity responsibility
1
Celebrity-Werbung
1
Co-branding
1
Community
1
Credibility
1
Gemeinschaft
1
Glaubwürdigkeit
1
Literature review
1
Markenartikel
1
Marketing cooperation
1
Marketing management
1
Marketingkooperation
1
Marketingmanagement
1
Offline brand communities
1
Online brand communities
1
Priming
1
Purchase
1
Relationship marketing
1
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English
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Kulczynski, Alicia
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kenning, Peter
4
Phau, Ian
4
Abratt, Russell
3
Ballantine, Paul W.
3
Berenguer Contrí, Gloria
3
Borges, Adilson
3
Boulay, Jacques
3
Deli-Gray, Zsuzsa
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Faßnacht, Martin
3
Feenstra, Florence
3
Fetscherin, Marc
3
Forsythe, Sandra
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hota, Monali
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kim, Hye-yŏng
3
Kim, Youn-kyung
3
Klarmann, Christiane
3
Lim, Chae Mi
3
Lin, Zhibin
3
Loureiro, Sandra Maria Correia
3
Merrilees, Bill
3
Mirzaei, Abas
3
Muzellec, Laurent
3
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International journal of retail & distribution management
The journal of brand management : an international journal
European journal of marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
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