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isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Design and management of interfirm networks : franchise networks cooperatives and alliances"
~subject:"Wahrnehmung"
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Search: subject_exact:"Stock car racing"
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International journal of sports marketing & sponsorship
Academy of Management journal : AMJ
Design and management of interfirm networks : franchise networks cooperatives and alliances
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Lee, Seunghwan
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011608009
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2
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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