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isPartOf:"International journal of technology marketing : IJTMkt"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
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Beziehungsmarketing
Dienstleistungsqualität
Consumer behaviour
4
Konsumentenverhalten
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Mobile phone
4
Mobiltelefon
4
Innovation adoption
2
Innovationsakzeptanz
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Mobile Anwendung
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Mobile application
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Mobile communications
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Mobilkommunikation
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smartphone
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Brand image
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Birch, Nancy J.
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Culver, Jeffrey N.
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Tesfom, Goitom
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
4
Services marketing quarterly
3
Innovatives Markenmanagement
2
International journal of electronic customer relationship management : IJECRM
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of services marketing
2
African journal of science, technology, innovation & development : AJSTID
1
Applied economics letters
1
Decision : official journal of Indian Institute of Management Calcutta
1
Global business review
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Information systems and e-business management : ISeB
1
International journal of bank marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research : IJBIR
1
International journal of financial engineering
1
International journal of industrial organization
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of process management and benchmarking : IJPMB
1
International journal of public sector performance management : IJPSPM
1
International journal of strategic change management : IJSCM
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
Journal of African business
1
Journal of advertising research
1
Journal of decision systems
1
Journal of financial services marketing : JFSM
1
Journal of global information management : an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
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Journal of management research
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Journal of marketing management : MM
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Nankai business review international
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Paradigm : the journal of Institute of Management Technology
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Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
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