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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of advertising research"
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Developing successful global strategies for marketing luxury brands
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How brands can make smarter decisions in mobile marketing : strategies for improved media-mix effectiveness and questions for future research
Bakopoulos, Vassilis
;
Baronello, John
;
Briggs, Rex
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 447-461
Persistent link: https://www.econbiz.de/10011884945
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