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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Mobile application"
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Internetökonomie und Hybridität
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Journal of business research : JBR
2
Advances in e-business research (AEBR) book series
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Arts and the market
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
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Contemporary trends in innovative marketing strategies
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E-consumers in the era of new tourism
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic commerce research
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Handbook of research on effective advertising strategies in the social media age
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Handbook of research on mobile marketing management
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International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of management information systems : JMIS
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Journal of marketing research
1
Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management for Professionals
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Management for professionals
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing in a digital world
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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