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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Virales Marketing"
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Virales Marketing
Mobile Marketing
13
Mobile marketing
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8
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Internetökonomie und Hybridität
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Corporate communications : an international journal
1
Digital advertising : theory and research
1
Expert journal of marketing
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the quarterly review of marketing communications
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International tax and public finance
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JRC working papers on taxation and structural reforms
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Journal of advertising research
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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UNSW Law Research Paper
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
3
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
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