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isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of advertising research"
~person:"O'Neal, Shawn"
~subject:"Marketing management"
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The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
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