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isPartOf:"Journal für Entwicklungspolitik"
type_genre:"Article in journal"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Mayerhofer, Wolfgang"
~subject:"Markenführung"
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Markenführung
Austria
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Brand
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1990-2007
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Absolventen
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Advertising effects
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Airline
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Beer
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Bier
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Brand image
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Brand management
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Comparison
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Consumer behaviour
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Corporate reputation
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Firmenimage
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Fluggesellschaft
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Fotoapparat
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Messung
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Nachfrage
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Personalbeschaffung
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Mayerhofer, Wolfgang
Dabic, Marina
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Keusch, Florian
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Mittermaier, Reinhard
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Journal für Entwicklungspolitik
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Positionierung von Biermarken
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003674520
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