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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
~person:"Taylor, Charles Raymond"
~subject:"Meta-analysis"
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The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
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