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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Credibility"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Aufsatz in Zeitschrift
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Atkinson, Lucy
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Lee, Eun Mi
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Oakley, Jared
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Journal of advertising : official publication of the American Academy of Advertising
Business strategy and the environment
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
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Journal of retailing and consumer services
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Nepalese journal of economics : a publication of Uniglobe College
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Asia Pacific journal of marketing and logistics
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Asian Journal of Management Science and Applications
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business and politics : B&P
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Cogent business & management
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International journal of business excellence : IJBEX
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
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Journal of advertising
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Journal of advertising research
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Psychology & marketing
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Revue d'économie régionale & urbaine : RERU
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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ECONIS (ZBW)
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Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
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