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isPartOf:"Journal of advertising research"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Cornwell, T. Bettina"
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Journal of advertising research
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Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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