//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Grisaffe, Douglas B."
~subject:"Advertising effects"
~subject:"Großveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Großveranstaltung
Advertising
1
Capital market returns
1
Ereignisstudie
1
Event study
1
Kapitalmarktrendite
1
Sport event
1
Sportveranstaltung
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Grisaffe, Douglas B.
Andreff, Wladimir
2
Preuß, Holger
2
Weitzmann, Maike
2
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Close, Angeline
1
Coleman, Joshua T.
1
Cornwell, T. Bettina
1
Deitz, George D.
1
Diop, Abdoulaye
1
Freling, Traci H.
1
Gibson, Heather J.
1
Gosebrink, Lucia
1
Gursoy, Dogan
1
Huang, Jianping
1
Jeong, Yongick
1
Kaplanidou, K.
1
Kaplanidou, Kyriaki
1
Karadakis, Kostas
1
Kim, Jin-woo
1
Lacey, Russell
1
Le, K. T.
1
Panosso Netto, Alexandre
1
Patnaik, Sandeep
1
Peasley, Michael C.
1
Purvis, Scott C.
1
Ribeiro, Manuel Alector
1
Sagas, M.
1
Spotts, Harlan E.
1
Stafford, Marla Royne
1
Thapa, Brijesh
1
Tran, Hai L.
1
Walker, Matthew
1
Yolal, Medet
1
Zhao, Xinshu
1
more ...
less ...
Published in...
All
Journal of advertising research
Event- und Impaktforschung
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->