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isPartOf:"Journal of advertising research"
~isPartOf:"Faculty research series / Holy Cross, Economics and Accounting"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"SpringerLink / Bücher"
~subject:"Sport event"
~subject:"Sportmarketing"
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Sport event
Sportmarketing
Sportveranstaltung
53
Impact assessment
19
Wirkungsanalyse
19
Großveranstaltung
18
Big event
17
Football
17
Fußball
17
Sponsoring
12
Sponsorship
12
Sport
11
Sports
11
impact analysis
11
Advertising effects
10
Werbewirkung
10
Tourism
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Tourismus
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tourism
9
Olympics
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Welt
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sports
7
Advertising
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Fernsehwerbung
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Sports marketing
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Television advertising
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mega-event
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mega-events
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stadiums
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Consumer behaviour
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Matheson, Victor A.
14
Engelhardt, Bryan
4
Baade, Robert A.
3
Baumann, Robert
3
Preuß, Holger
3
Chisolm, Maxwell
2
Jeong, Yongick
2
Lacey, Russell
2
Taylor, Charles Raymond
2
Yen, Alex
2
Zhao, Xinshu
2
Abril Barrie, Carmen
1
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Andreff, Wladimir
1
Ap, John
1
Boutsouki, Christina
1
Bravo, Gonzalo A.
1
Burton, Jennifer Lee
1
Chien, P. Monica
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Close, Angeline
1
Coleman, Joshua T.
1
Collins, Andrea
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Cornwell, T. Bettina
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Corsi, Armando Maria
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Davis, John A.
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1
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1
González-Mesina, Silvana
1
Grisaffe, Douglas B.
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1
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Journal of advertising research
Faculty research series / Holy Cross, Economics and Accounting
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
SpringerLink / Bücher
Journal of sports economics
120
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Applied economics letters
14
Event- und Impaktforschung
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
Journal of hospitality marketing & management
7
Springer eBook Collection
7
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ECONIS (ZBW)
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Is there an economic case for the Olympic Games?
Dempsey, Chris
;
Matheson, Victor A.
;
Zimbalist, Andrew S.
-
2019
Persistent link: https://www.econbiz.de/10012063770
Saved in:
3
The economics of the World Cup
Matheson, Victor A.
-
2018
Persistent link: https://www.econbiz.de/10012063688
Saved in:
4
The economic impact of Olympic Games : effects of host country announcements on stock market returns
Engelhardt, Bryan
;
Matheson, Victor A.
;
Yen, Alex
; …
-
2018
Persistent link: https://www.econbiz.de/10012063735
Saved in:
5
The rise and fall (and rise and fall) of the Olympic Games as an economic driver
Matheson, Victor A.
-
2018
Persistent link: https://www.econbiz.de/10012063741
Saved in:
6
The economic impact of Olympic Games : effects of host country announcements on stock market returns
Engelhardt, Bryan
;
Matheson, Victor A.
;
Yen, Alex
; …
-
2017
Persistent link: https://www.econbiz.de/10012063679
Saved in:
7
Corruption in the bidding, construction, and organization of mega-events : an analysis of the Olympics and World Cup
Matheson, Victor A.
;
Schwab, Daniel
;
Koval, Patrick
-
2017
Persistent link: https://www.econbiz.de/10012063681
Saved in:
8
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
9
Going for the gold : the economics of the Olympics
Baade, Robert A.
;
Matheson, Victor A.
-
2016
Persistent link: https://www.econbiz.de/10011756606
Saved in:
10
An analysis of drivers of mega-events in emerging economies
Baade, Robert A.
;
Matheson, Victor A.
-
2015
Persistent link: https://www.econbiz.de/10011406232
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