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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Kang, Joon Ho"
~subject:"Advertising"
~subject:"Sportmarketing"
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Advertising
Sportmarketing
Advertising effects
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Sport event
2
Sports marketing
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2
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2
Basketball
1
Big event
1
China
1
Customer retention
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Customer satisfaction
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Designation of origin
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Großveranstaltung
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Herkunftsbezeichnung
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Kundenbindung
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Kundenzufriedenheit
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Professional sports
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Profisport
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South Korea
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Kang, Joon Ho
Lee, Joon Sung
3
Popp, Nels
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Rocha, Claudio
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Shapiro, Stephen L.
3
Baker, Thomas A., III.
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Ballouli, Khalid
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Choi, Yung Kyun
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Coleman, Joshua T.
1
Contorno, Ron T.
1
Corsi, Armando Maria
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Deitz, George D.
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
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2
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
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