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isPartOf:"Journal of advertising research"
~isPartOf:"Sport management review"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Perception"
~subject:"Sportler"
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Internet marketing
Konsumentenverhalten
Perception
Sportler
Sport event
83
Sportveranstaltung
83
Sport
38
Sports
38
Sportmarketing
24
Sports marketing
24
Professional sports
21
Profisport
21
Consumer behaviour
14
Football
14
Fußball
14
Management
12
Sponsoring
12
Sponsorship
12
Big event
11
Großveranstaltung
11
Organisation
10
Organization
10
Sport policy
10
Sportpolitik
10
USA
10
United States
10
Athletes
8
Event marketing
8
Event-Marketing
8
Advertising effects
6
Ehrenamtliche Arbeit
6
Sport events
6
Stakeholder
6
Voluntary work
6
Werbewirkung
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Motivation
5
Relationship marketing
5
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5
Social web
5
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23
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Doyle, Jason P.
2
Filo, Kevin
2
Funk, Daniel C.
2
Lacey, Russell
2
Bachleda, Catherine
1
Bain, Amy
1
Berg, Brennan K.
1
Brouwers, Jessie
1
Chmait, Nader
1
Close, Angeline
1
Coleman, Joshua T.
1
Cornwell, T. Bettina
1
Cronin, J. J.
1
De Bosscher, Veerle
1
Deitz, George D.
1
Dickson, Geoff
1
Eagleman, Andrea N.
1
Eddy, Terry
1
Eime, Rochelle
1
Elouazzani, Zineb
1
Fakhar, Ahlam
1
Fuller, Rhema D.
1
Geurin, Andrea N.
1
Goldsmith, Andrew L.
1
Hallmann, Kirstin
1
Hayes, Michelle
1
Huang, Jianping
1
Hutchinson, Michael
1
Hyun, Moonsup
1
James, Jeffrey D.
1
Jordan, Jeremy S.
1
Krishen, Anjala S.
1
Lock, Daniel
1
McDonald, Heath
1
Moital, Miguel
1
Mongeon, Kevin
1
Mori, Keiya
1
Morino, Tatsuaki
1
Morrow, Stephen
1
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1
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Journal of advertising research
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
International journal of sport management and marketing : IJSMM
31
European Sport management quarterly : ESMQ
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
Journal of sports economics
29
International journal of sports marketing & sponsorship
28
International journal of sport finance
16
Journal of business research : JBR
11
International journal of event and festival management
7
Tourism management : research, policies, practice
7
Journal of travel and tourism marketing
6
Applied economics
5
Sport, Business and Management : an international journal ; SBM
5
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
New horizons in the economics of sport
4
Applied economics letters
3
Journal of vacation marketing : an international journal
3
Psychology & marketing
3
Strategies in sports marketing : technologies and emerging trends
3
Tourism economics : the business and finance of tourism and recreation
3
Behavioural sports economics : a research companion
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Edward Elgar E-Book Archive
2
Gabler Research / Event- und Impaktforschung
2
Hamburg contemporary economic discussions
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Working paper / University of Alberta, Faculty of Arts, Department of Economics
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
A Council on Foreign Relations books
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
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ECONIS (ZBW)
23
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
An exploration of the distractions inherent to social media use among athletes
Hayes, Michelle
;
Filo, Kevin
;
Geurin, Andrea N.
;
Riot, …
- In:
Sport management review
23
(
2020
)
5
,
pp. 852-868
Persistent link: https://www.econbiz.de/10012421859
Saved in:
3
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
4
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
5
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
6
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
7
The determinants of stadium attendance in elite women's football : evidence from the UEFA Women's Champions League
Valenti, Maurizio
;
Scelles, Nicolas
;
Morrow, Stephen
- In:
Sport management review
23
(
2020
)
3
,
pp. 509-520
Persistent link: https://www.econbiz.de/10012295902
Saved in:
8
Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
Moital, Miguel
;
Bain, Amy
;
Thomas, Harriet
- In:
Sport management review
22
(
2019
)
5
,
pp. 652-666
Persistent link: https://www.econbiz.de/10012154050
Saved in:
9
"But a champion comes out much, much later" : a sport development case study of the 1968 U.S. Olympic team
Berg, Brennan K.
;
Fuller, Rhema D.
;
Hutchinson, Michael
- In:
Sport management review
21
(
2018
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10011911366
Saved in:
10
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
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