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isPartOf:"Journal of behavioral decision making"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Online-Marketing
Perception
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Consumer behaviour
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Bambauer-Sachse, Silke
1
Bishop, Melissa M.
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Brocato, E. Deanne
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Chiu, Hsin-Yi
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Kao, Shu-Chen
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Li, Jing
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Journal of behavioral decision making
Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
8
European journal of marketing
3
CESifo working papers
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Global business review
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management information systems : mis quarterly
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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African journal of business and economic research : AJBER
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Applied economics letters
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Arab economic and business journal
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Asia Pacific journal of marketing and logistics
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Asia marketing journal
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Asian journal of business and accounting : AJBA
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Building corporate identity, image and reputation in the digital era
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Business and Economic Research : BER
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CESifo Working Paper
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China economic quarterly international : CEQI
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion paper
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Discussion papers / CEPR
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Economic research
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Eurasian business review
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European Sport management quarterly : ESMQ
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Health marketing quarterly
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International journal of Indian culture and business management
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ECONIS (ZBW)
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
Determinants of discontinuous intention of attention to mobile instant message services
Wu, ChienHsing
;
Kao, Shu-Chen
;
Chiu, Hsin-Yi
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 219-230
Persistent link: https://www.econbiz.de/10012025961
Saved in:
3
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
4
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
5
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
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