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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
~person:"Meffert, Heribert"
~subject:"Beziehungsmarketing"
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Krafft, Manfred
Meffert, Heribert
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Journal of business economics : JBE
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Journal of business-to-business marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kundenmanagement & Electronic Commerce
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Marketing letters : a journal of research in marketing
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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