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isPartOf:"Journal of business economics : JBE"
~isPartOf:"European Advertising Academy"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Brettel, Malte"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
~type_genre:"Collection of articles of several authors"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
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2012
Persistent link: https://www.econbiz.de/10009744454
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