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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Brettel, Malte"
~person:"Heinemann, Florian"
~person:"Lingenfelder, Michael"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Search: subject_exact:"Marketing mix"
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Marketing management
Marketingmanagement
Beziehungsmarketing
1
Competitive advantage
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural management
1
Deutschland
1
Firm performance
1
Führungsorganisation
1
Germany
1
Governance structure
1
Interkulturelles Management
1
Leadership
1
Market entry
1
Markteintritt
1
Mehrebenenanalyse
1
Multi-level analysis
1
Personalführung
1
Relationship marketing
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Thailand
1
Unternehmenserfolg
1
Wettbewerbsvorteil
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German
2
English
1
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Brettel, Malte
Heinemann, Florian
Lingenfelder, Michael
Ko, Eunju
8
Laroche, Michel
6
Hruschka, Harald
4
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Herrmann, Andreas
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Bauer, Hans H.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Guo, Huiling
2
Gupta, Suraksha
2
Huber, Frank
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jeon, Byung Joo
2
Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krafft, Manfred
2
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Journal of business economics : JBE
Journal of business research : JBR
Die Betriebswirtschaft : DBW
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
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1
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
2
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
3
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
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