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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of historical research in marketing"
~person:"Semmler, Michael"
~person:"Stanger, Howard"
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Journal of business economics : JBE
Journal of historical research in marketing
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Failing at retailing : the decline of the Larkin Company, 1918 - 1942
Stanger, Howard
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 9-40
Persistent link: https://www.econbiz.de/10003945249
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Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
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