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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Zeitschrift für Betriebswirtschaft / Special issue : ZfB"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
~person:"Piller, Frank T."
~subject:"Marketing"
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Marketing
Marketing management
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Marketingmanagement
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Theory
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Beziehungsmarketing
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Relationship marketing
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Betriebliche Budgetierung
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Brand image
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Corporate budgeting
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Credibility
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Customer analysis
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Deutschland
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Distance selling
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Distanzhandel
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E-commerce
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Germany
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Kommunikationspolitik
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Mathematische Optimierung
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Product differentiation
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Sales promotion
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Supplier relationship management
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Unternehmen
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Eisend, Martin
Krafft, Manfred
Piller, Frank T.
Hruschka, Harald
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Werkmeister, Marc
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Journal of business economics : JBE
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
Journal of business-to-business marketing
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Perspektiven der Kommunikationspolitik
Krafft, Manfred
(
contributor
)
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2005
Persistent link: https://www.econbiz.de/10003028186
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