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isPartOf:"Journal of business economics : JBE"
~person:"Brettel, Malte"
~person:"Kaas, Klaus Peter"
~person:"Lingenfelder, Michael"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Marketing management
Marketingmanagement
Deutschland
2
Germany
2
Arzneimittelmarkt
1
Beziehungsmarketing
1
Cross-cultural management
1
Firm performance
1
Führungsorganisation
1
Governance structure
1
Interkulturelles Management
1
Leadership
1
Market entry
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Markteintritt
1
Mehrebenenanalyse
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Multi-level analysis
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Personalführung
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Pharmaceutical market
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Thailand
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Brettel, Malte
Kaas, Klaus Peter
Lingenfelder, Michael
Hruschka, Harald
4
Herrmann, Andreas
3
Bauer, Hans H.
2
Huber, Frank
2
Krafft, Manfred
2
Simon, Hermann
2
Albers, Sönke
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Clement, Michel
1
Decker, Reinhold
1
Eisend, Martin
1
Engelen, Andreas
1
Fischer, Regina
1
Gabele, Eduard
1
Gahler, Daniel
1
Gerpott, Torsten J.
1
Gierl, Heribert
1
Gussek, Frank
1
Hedderich, Rudolf
1
Heinemann, Florian
1
Hellwig, Klaus
1
Helm, Roland
1
Homburg, Christian
1
Hüser, Annette
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Kraus, Florian
1
Kuester, Sabine
1
Litfin, Thorsten
1
Meffert, Heribert
1
Minderlein, Martin
1
Moraw, Dieter-Jürgen
1
Peter, Sibylle
1
Piller, Frank T.
1
Reinartz, Werner J.
1
Reinitzhuber, Karl
1
Rogalski, Marlies
1
Röhle, Matthias
1
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Journal of business economics : JBE
Die Betriebswirtschaft : DBW
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
3
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1
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
2
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
3
Pharma-Marketing : Möglichkeiten und Grenzen nach der Strukturreform des Gesundheitswesens
Kaas, Klaus Peter
- In:
Journal of business economics : JBE
59
(
1989
)
6
,
pp. 620-636
Persistent link: https://www.econbiz.de/10001063636
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