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isPartOf:"Journal of business economics : JBE"
~person:"Brettel, Malte"
~person:"Lingenfelder, Michael"
~person:"Moraw, Dieter-Jürgen"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Marketing management
Marketingmanagement
Beziehungsmarketing
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Germany
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Markteintritt
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Brettel, Malte
Lingenfelder, Michael
Moraw, Dieter-Jürgen
Hruschka, Harald
4
Herrmann, Andreas
3
Bauer, Hans H.
2
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1
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1
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Journal of business economics : JBE
Die Betriebswirtschaft : DBW
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
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Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
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Technology analysis & strategic management
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ECONIS (ZBW)
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Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
2
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
3
Marktstrategien zur Erringung von Wettbewerbsvorteilen in mittelständischen Unternehmen
Gabele, Eduard
- In:
Journal of business economics : JBE
61
(
1991
)
9
,
pp. 1007-1025
Persistent link: https://www.econbiz.de/10001109128
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