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isPartOf:"Journal of business economics : JBE"
~person:"Decker, Reinhold"
~person:"Eisend, Martin"
~person:"Huber, Frank"
~person:"Krafft, Manfred"
~person:"Moraw, Dieter-Jürgen"
~subject:"Market research"
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Journal of business economics : JBE
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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